Product Review websites abound on the net, but they're not even close to all being equal regarding honesty and integrity. Many product review sites seem to be unbiased in the beginning glance, but further inspection indicates their true intent: to only promote products favorably, to allow them to generate income via affiliate links https://allhewants.com.
Here really are a few approaches to assess if a niche site and its owner(s) are just in it for the money, or if they give honest truly neutral, consumer-oriented product critiques:
1. Who Runs the Site? An actual review site will have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) Too many sites that claim to be 'product review' sites are really run by affiliates posing as "honest" reviewers, when in reality their sole intent would be to only recommend every product they write about https://artofbeautyproducts.com.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. Just like scientific studies, there's a solid proclivity towards favorable bias of a product if the reviewer didn't purchase it himself. The truth that a writer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective throughout the span of the review https://natureprovides.com.
3. Does the Website Review an Variety of Products or Only One? A site that reviews a variety of products is more probably be neutral and a true review site when compared to a site where merely a single product is reviewed. Why would someone head to the problem of building a niche site for only one product and then give it an adverse review? Obviously the review will be positive (although sometimes they could throw in an adverse comment or two to offer the look to be impartial.)
Single-product-sites are popular with affiliate marketers because the search engines give strong weight to using keywords in the domain name (url title.) So if the merchandise being reviewed is 'Acme List Building Secrets', then employing a domain of 'AcmeListBuildingSecretsReview' will most likely give that site a higher position in the search engines https://www.turfonemfg.com.
4. Do the Reviewers Have Only Positive What to Say about the Products They Review? A really neutral product review site will have both positive and negative reviews. If all of the reviews on a niche site are glowing, and every product is endorsed, then there's an excellent bet that the reviewer is serving his own interests instead of these of the consumer.
5. Does the Review Headline Utilize the Word 'Scam'? This is a classic tactic employed by many unscrupulous reviewers to utilize keywords in the title along with to offer the look of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - as it utilizes the keyword phrase in the title, along with that phrase will mirror what individuals key in the search box when they have questions of a product.
